Friday, February 4, 2011

Youth Culture Update: Why Sex Sells

Here was the question posed on suite101.com this week “Do advertisers use sex to target our youth or are they merely interpreting modern ideals?”  I think this is a brilliant question that we should stop to ponder.  While some people are busy pointing the media, Hollywood or advertisers as being to blame for the culture shift, the truth of the matter is that if what we see in ads didn’t work to sell things – they wouldn’t use it.  The fact of the matter is that sexuality has come to represent fullness in life.  I think that Marlene Dietrich said it best with her witty comment suggesting that, “In America, sex is an obsession, in other parts of the world it's a fact.”  As quoted on imdb.com   It is interesting that while sexuality is portrayed to publicly it is something that is very rarely talked about in the most influential relationships such as parents to teens.  As children grow up they reflect the teachings that they are exposed to from the adults in their lives and, “Until a better understanding of sexuality enters the mature world and is properly presented in the media, the narrow minded, diluted versions of what is currently portrayed will continue to filter down to the children.” (suite 101) What do you think it will take to change this obsession into something more realistic and healthy?

Read more at Suite101: A Matter of Life and Sex
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